Extend monthly digest (CoNcept)

This was a concept spec piece for Extend’s merchant email program. They didn’t have a pre-existing email strategy before my arrival and this was devised as a tone-setter for the type of content they should engage with their B2B customers on a 1-2 times a month basis.

The idea was to send out short, sharp and easily digestible tips on how to utilise the company’s offer to the maximum effect.